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Simply put, gave the reader a story in which he is the hero and always with a happy ending. The best text to an advertisement in finished his fascinating story with a beginning, middle and end. Remember: the worst thing in advertising – it's to catch up on the reader's boredom. Make a competent design. Have you ever marveled at the fact that the most profitable companies in the world spend huge money on top-notch graphic design? I'll tell you why – such a design necessarily pay off. Yes, it is not easy to sculpt out a nice HTML-page text.

But almost all e-mail advertising can and should combine the elements of high-quality graphic design. Report something new. Creative, which contains the famously twisted, but nothing new to offer promising indeed tragic. Very often, the best deals in varying degrees, reported any news and what's even better complemented by educational information. Also offer valuable bonus is logically associated to the chosen idea in advertising.

For example, a sales letter offered readers to buy a metaphorical monkey, demonstrating the nature of the individual. The letter also stated that each ordered a monkey, will receive a free ticket to the movie 'King Kong'. Advertising started shortly before Primiero movie and brought excellent results. Use multimedia. Why put a letter in statistical graphics and text, if your potential customers have a broadband connection Internet? Of course, programs like Microsoft Outlook is not very fond of multimedia. But when your recipients will pay attention to your letter, why not get them interested in an exciting video clips or at least audio-splash deklamiruemoy, say, a lovely female voice. Forget the excuses. Do not make statements like: "We are a conservative company" or "Our buyers are serious people 'or' Our e-newsletter to be economically profitable, so we are not able to pay more and the photographer. " This is not a reason to hold the boring, banal, soulless advertising. Advertising, which spent less than they should, ultimately waiting for failure. Approach where the first vlazhivaesh full, at least, will not require additional investments in the future. Engage your Internet resources. Today's e-mail advertisers have excellent opportunities to conduct integrated campaign in ways that few years ago it was hard to imagine. Today, your email may have a link that leads to the order page, a short film or your website. The only limitation – it is your imagination.

Beginning in 1999, after passing the stage of reconstruction, at the St. Petersburg factory Gazapparat annually develops and manufactures new models of domestic gas instantaneous water heaters. Each new product – a step forward based on best practices of previous models. Especially worth to mention one of the latest innovations – the gas water heater neva Lux 5514. This model is now the clear leader in sales and it is reasonable Causes: Permanent hydraulic flame modulation makes a geyser neva Lux 5514 the best in its category.

Its customers can forget about the abrupt changes in temperature heated water. Only one control knob. More and no required, because this model is equipped with automatic electronic ignition. It is this feature puts it on par with more expensive European models of gas water heaters. Ignition burner automatically off immediately after turning the main burner. This significantly increases its service life. Special combustion chamber. Part of the water coming into this geyser cools the combustion chamber.

This technological innovation affects the lifetime of the device and saves the cost of servicing the heater. Ecology, clean air, safety is not just empty words for this column. In a gas water heater neva Lux 5514 co (carbon monoxide) less than 10 times than the specified eu standards. The phone has all the modern security system. This is true in regard to recent developments in the use of domestic gas. And the last difference. It is this gas column won the most popular of modern housing. Many consumers are happy to replace the familiar white device, to a more modern matte silver casing. In addition to color it should be noted that the new body is made of metal and plastic. Unlike enamel shells, he fears less chipping, better able to corrosion. Geyser neva Lux 5514 – a modern, popular and safe water heater that creates comfort in any home.

Then, many felt it was the norm, and not thought about what it might lead. After all, our speech is not just words, this is our way of thinking, and, therefore, and future actions. My "piggy strange phrases: I'm doing is so unique things that no one understands. I am now forced to conduct sales training, but I want to conduct training of happiness, people simply have not grown up to them. There is nothing unique in the fact that I do and I do not understand how clients for training that kind of money paid. All my customers are buying only the cheapest.

My clients are not able to understand the importance of these products and services. Just do not ask me to do work-shop, customers are already with the tortured. Employees stealing clients and live only on pullbacks, and their teach nasty. When I see the owners, I always think, how did these fools money? I did not write a single program, I stole them all. competitors do not give me to do quality training. Tell me honestly, but as you are between is called the client? I do not need a lot of money – I do not want to pay more taxes.

So work – too hard. Group dynamics is when the coach of dynamite group. Yes, I do not know how to conduct training, but you also teach me. I do not want so much to learn, there are training sales people for life and fine.