Global Financial Crisis

Friday, 15. August 2014

The crisis that lives the developed world will affect the markets with recession and escases of credits. The companies will have to fit their strategic plans to this new scene. Their main characteristics will be a fall in the demand and the prices, consequently the companies to have to improve their supplies to maintain or to increase their volumes of sales and to fit their structure of cost to continue being profitable. Integral Relational marketing Improvement of the supply. Before a crisis people become more cautious at the time of spending, delay the purchases that are not urgent and look for better prices. This happens as much to individual level as company. Up to here nothing new, only the bad news. The executives who want to maintain their sales will have to fit prices, to improve their supply or a combination of both.

The price reduction is always the wished strategy less. The election between the other two will depend much on the market, the demand and the strengths of the company. By all means, the ideal would be to improve the supply with some increase of price. In some cases this is possible by means of a reformulation of the product or service so that the value perceived by the client is greater to which it is wanted to him to receive. One of the functions of Marketing Relacional Integral (MRI) is to define the hidden factors that evaluate the client more and costs that consider at the time of buying. A buyer makes the following comparison: Price + cost of acquisition or value of the perceived product the level of analysis of the client will depend on important or the expensive thing that it is the product or service to acquire, but in major or measured minor the great majority considers these parameters. By acquisition cost it is understood like all cost, beyond the price, which the client incurs, is monetary or no.

For example, the cost of having to learn to use a new software is considered in the purchase of these products. In order to have a faithful knowledge of them it is necessary to realise studies cruzados of market and consumer, separating from the own preconceptions of that the product commercializes long ago. The Integral word in the MRI points a to detect factors of value and cost in all the structure of the company. Many clients lose themselves in sectors very different from the commercial ones. The S-value perception a subject very discussed. Many specialists only base their analysis on the objective segment. For the MRI in the evaluation of the supply they consider themselves, among others, to the consumer, the market, the company and the surroundings. For each supply it is possibly necessary to consider appraisal agents particular. Conclusion to maintain or to increase the yield the industralists will have better the perception of value of their supply and of lowering the cost sensation. It is an arduous task especially when one comes long ago working equal and with certain success, but the results are worth the pain. Some companies will need to incorporate enabled personnel or to contract external advising to obtain it.

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