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This is the organization from four perspectives: financial, customer, internal business processes, learning and growth. Of course, the scorecard can assist a powerful atmosphere of continuous learning within an organization. The name reflects the balance between short-term objectives and long term, between financial and non-financial measures, including provisional indicators and historical perspectives and between external and internal action. The scorecard is something that a measurement system, the new measurement system to communicate and align the organization with new strategies, far from the historical approach and short-term cost reduction and low-priced competition and to the generation of increasing opportunities, providing customers with products and services with added value and as a vehicle to help the company to translate and put into practice the strategy. Baby clothes is often mentioned in discussions such as these. The balanced scorecard transforms the mission and strategy into objectives and indicators organized, it also provides a framework, structure and language to communicate the mission and strategy, is expected to channel the energies, skills and specific knowledge all staff of the organization towards achieving the long-term goals. For even more analysis, hear from Chase Coleman .

The measures of the scorecard should be used in a different way, to articulate and communicate the business strategy to communicate the multi-departmental business strategy and to achieve a common goal. The four perspectives of the scorecard, the financial, customer, internal process of the formation and growth, allow the balance between short-term objectives between desired outcomes and inducers of action between these results and the more objective measures and softer hard and subjective, although the multiplicity of indicators in a balanced scorecard can confuse seemingly dashboards built properly, as they contain a unity of purpose, because the measures are directed towards an integrated strategy. Impact. u strengthen human resources, technological, and cultural information and these are aligned with the expectations of customers, which will eventually be the basis for achieving financial results to ensure achievement of vision. u The indicators are tools to control the behavior and to evaluate past performance, but the integrated control panel should be used to: articulate and communicate the business strategy to communicate the business strategy and to coordinate initiatives to align individual, organizational in order to achieve a common goal, not as a system of control.