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However, in order to keep visitors come to your exhibition stand is not enough just to put a stand in a good location. Necessary to advance to produce the necessary work by inviting customers to your booth through invitations and announcements. Exhibition – a great opportunity to call or write to the permanent or potential customers. Send out invitations by mail, fax or email. Personal invitations. Invitations must be signed personally to the head of the firm and carried by hand or by mail. Thus it is convenient to distribute invitations to regular customers or potential customers whom you would like to see among their regular customers. – Invitations by phone, fax.

Participation in the exhibition – a convenient excuse for a phone call to your potential customers. Direct mail. Used as an independent marketing trick, but in anticipation of the exhibition You can organize the company's mailing list with the application of invitation to the exhibition, special offers to track the impact of such an action, you can apply a system of coupons. Spend a newsletter twice or three times at regular intervals. After each mailing, contact respondents by telephone and make corrections to the database on the basis of telephone conversations. For example, in the first letter you talk about your product and reports that more information will be available at the exhibition.

In the second message, the recipient receives a specific request (with coupon) to visit your booth. Advertisements in anticipation of the exhibition, increase their advertising activity. Ch?rl?? Lee will not settle for partial explanations. Give more advertising in the media and the Internet. Prepare press releases and a variety of informational materials about your company for publication in the media. Choose the publications that are planning to cover the course exhibition. Composing a press release, try to illuminate the same page the following questions: – Who. Who uses the product or service – What. Formulate its proposal for a product or service. – Why. Indicate your Unlike others, indicate the goals and objectives – Where. Indicate the place. – When. Enter the date or timetable for the – How many. If you allow the marketing policy – enter the price. As always, the popularity of your exhibition stand impact and other efforts that you constantly have made for an overall improvement of its image and visibility of its brand. Good conduct preliminary work to prepare for the exhibition will pay triple. True also the converse, simply by paying for their participation in the exhibition and make the necessary efforts to promote its own stand, you'll probably lose money than to get the expected gain from participation in it. Often newcomers exhibitions expect all organizational matters, including advertising support will be engaged in the exhibition organizers. In sum, participation laid% of the money for the campaign, but the advertising campaign – the Show! Organizers provide a common advertising and attracting the right audience. To attract visitors to a particular booth meets the company itself! Do not spare efforts and resources in preparation for this important event.

17 years ago in my head climbed advertising. Not even climbed and flew on lopostyah fans of a Moscow factory. Remember this funny song, under which ran on the tv screen with the fan company workers? Then advertisement wore boots wife Leni Golubkova and firmly lodged in my brain. Advertising – an integral part of modern life. We can love or not love her, but clearly one – have all have an opinion about it. At first, I looked each commercial. They were like mini-movies. These new, are interesting, seemed so useful.

Under their impression I made my first purchase on their first-earned money. Then I stopped noticing ads so common was the phenomenon. Then she surprised me with their use – during a commercial break for dinner, wash dishes, talk on the phone. But you never know what can get done in 15-20 minutes! I passed the stage of a fierce hate to advertising – is when watching a movie instead of 1.5 hours is 3, and aunt to the comet and asyami has just become family! Then again I stopped paying attention to it. So we have existed in parallel worlds, until one day Advertising is not "taken captive" my child. Now I have to carry out reconnaissance and defensive operations. It all started as fun, so harmless. Under the song "Knorr-tasty and fast," my little son is very funny dancing, and We applauded him.

Liked him sing Maggie magovskim cooks. Hearing a familiar melody, son rushed to the tv and search all the ads to the end. Before that I never noticed that the ad unit is always louder than the main program. Gradually, he learned the names of all the advertised drugs, napkins and crackers. And then I realized that it all sold in a supermarket, where after a walk we stopped for fresh bread and yogurt. Oh, it was important opening in his life! It turns out that all these magical things are sold next door! They always need to buy! The child grew up, ad is also not dozing. I started listening to the whole lecture about the benefits of calcium in the "Marshmallow Froot Loops, and bacteria in "Actimel". A "Kinder Surprise" became our best friend! For a successful guerrilla war advertisement rewarded my child magnets on the refrigerator. He is proud of its award-winning not for nothing, they got it easy! But I do not inactive. Conducted a counterattack, code named "Find Me", "Do I?". Purpose – to identify the enemy E, find a useful application of the purchase. There was a great outreach. Gradually I began to re-engage occupied territories. Already much less military action and more peaceful outreach. It pleases me. After all, ads is another side – useful. You can learn without the hassle of updates to perfumes and cosmetics, come across a gift idea close, but a lot of useful can be gleaned from advertising. We will be are beyond short-term rash purchases and we subject ourselves advertising! If you liked this article, we recommend that you go at this site where you can find lots of useful information about the nuances of marketing