The Media

Tuesday, 23. October 2018

However, in order to keep visitors come to your exhibition stand is not enough just to put a stand in a good location. Necessary to advance to produce the necessary work by inviting customers to your booth through invitations and announcements. Exhibition – a great opportunity to call or write to the permanent or potential customers. Send out invitations by mail, fax or email. Personal invitations. Invitations must be signed personally to the head of the firm and carried by hand or by mail. Thus it is convenient to distribute invitations to regular customers or potential customers whom you would like to see among their regular customers. – Invitations by phone, fax.

Participation in the exhibition – a convenient excuse for a phone call to your potential customers. Direct mail. Used as an independent marketing trick, but in anticipation of the exhibition You can organize the company's mailing list with the application of invitation to the exhibition, special offers to track the impact of such an action, you can apply a system of coupons. Spend a newsletter twice or three times at regular intervals. After each mailing, contact respondents by telephone and make corrections to the database on the basis of telephone conversations. For example, in the first letter you talk about your product and reports that more information will be available at the exhibition.

In the second message, the recipient receives a specific request (with coupon) to visit your booth. Advertisements in anticipation of the exhibition, increase their advertising activity. Ch?rl?? Lee will not settle for partial explanations. Give more advertising in the media and the Internet. Prepare press releases and a variety of informational materials about your company for publication in the media. Choose the publications that are planning to cover the course exhibition. Composing a press release, try to illuminate the same page the following questions: – Who. Who uses the product or service – What. Formulate its proposal for a product or service. – Why. Indicate your Unlike others, indicate the goals and objectives – Where. Indicate the place. – When. Enter the date or timetable for the – How many. If you allow the marketing policy – enter the price. As always, the popularity of your exhibition stand impact and other efforts that you constantly have made for an overall improvement of its image and visibility of its brand. Good conduct preliminary work to prepare for the exhibition will pay triple. True also the converse, simply by paying for their participation in the exhibition and make the necessary efforts to promote its own stand, you'll probably lose money than to get the expected gain from participation in it. Often newcomers exhibitions expect all organizational matters, including advertising support will be engaged in the exhibition organizers. In sum, participation laid% of the money for the campaign, but the advertising campaign – the Show! Organizers provide a common advertising and attracting the right audience. To attract visitors to a particular booth meets the company itself! Do not spare efforts and resources in preparation for this important event.

Advertising Agency

Wednesday, 5. September 2018

Advertising agencies have become part of our lives and access their services has become as familiar as going to the grocery store. But how to choose an advertising agency that did not overpay too much for the advertised brand and at the same time does not run into newbies. We take the liberty to select multiple types of advertising agencies. Very well-known advertising agency. Such an agency, as a rule, occupies an entire floor or even building and fun invites visitors into a spacious meeting room with plush leather furniture. Chic and sheen are present throughout. Even the managers are dressed in expensive suits, flaunt prestigious watches and mobile phones.

Wall Agency covered with diplomas and awards. For all this luxury of course need to pay. And you have to pay. Advertising agency "Bon appetit." You want to put on the radio? Excellent choice! Here's the media plan. Would you like to distribute flyers? Yes! You to the right place! Such an ad agency in accordance with any of your ideas, delighted by each of your suggestions. Here, you will not explain what you should not advertise expensive watches in doorways or give advertising spare parts for kamaz on tv "Home". If you are told to do – they do. Communicating with the advertising agency real holiday – you feel wise and experienced.

However, think not it be easier in this If self-call to a radio station or television station or to arrange a promotional campaign by students near the university. Advertising agency with a scientific approach. In this agency you are going to sleep ratings, numbers, coefficients and statistical calculations. Most likely you will not understand half of what you will be notified. Market segments, image component, the PIR-s, and other special terms or convince you of unquestionable correctness anything that will offer you an agency or cause to flee without looking back. If you pass under the onslaught of the formulas and numbers and trust an advertising campaign that his agency, the result of the campaign will be expressed in such as multi-story formulas and scientifically based, even if the effect of the campaign will be zero. Advertising agency with a website. Go online, you will find an advertising agency in the first lines of all the search engines. It is replete with references to any directory sites. It will fall all over you and impress you with a solid portfolio, weighty articles and a list of customers. In the section "about us" common word "corporation", "department" "Largest". When talking on the phone to you, as a rule, offer to meet in your territory. In fact, an advertising agency, consisting of one or two people usually sits in a tiny smoky office in a residential area or in a city apartment. Moreover, as countries, the results from the work of such agencies are often repeatedly pays for your advertising investment funds. Perhaps having learned in the above examples, you learn the advertising Agency and smile. But then article about advertisers who are heard by advertising their own hands, should cause the Homeric laughter. After all, as we know, in politics, football and advertising to parse all.


Sunday, 25. January 2015

17 years ago in my head climbed advertising. Not even climbed and flew on lopostyah fans of a Moscow factory. Remember this funny song, under which ran on the tv screen with the fan company workers? Then advertisement wore boots wife Leni Golubkova and firmly lodged in my brain. Advertising – an integral part of modern life. We can love or not love her, but clearly one – have all have an opinion about it. At first, I looked each commercial. They were like mini-movies. These new, are interesting, seemed so useful.

Under their impression I made my first purchase on their first-earned money. Then I stopped noticing ads so common was the phenomenon. Then she surprised me with their use – during a commercial break for dinner, wash dishes, talk on the phone. But you never know what can get done in 15-20 minutes! I passed the stage of a fierce hate to advertising – is when watching a movie instead of 1.5 hours is 3, and aunt to the comet and asyami has just become family! Then again I stopped paying attention to it. So we have existed in parallel worlds, until one day Advertising is not "taken captive" my child. Now I have to carry out reconnaissance and defensive operations. It all started as fun, so harmless. Under the song "Knorr-tasty and fast," my little son is very funny dancing, and We applauded him.

Liked him sing Maggie magovskim cooks. Hearing a familiar melody, son rushed to the tv and search all the ads to the end. Before that I never noticed that the ad unit is always louder than the main program. Gradually, he learned the names of all the advertised drugs, napkins and crackers. And then I realized that it all sold in a supermarket, where after a walk we stopped for fresh bread and yogurt. Oh, it was important opening in his life! It turns out that all these magical things are sold next door! They always need to buy! The child grew up, ad is also not dozing. I started listening to the whole lecture about the benefits of calcium in the "Marshmallow Froot Loops, and bacteria in "Actimel". A "Kinder Surprise" became our best friend! For a successful guerrilla war advertisement rewarded my child magnets on the refrigerator. He is proud of its award-winning not for nothing, they got it easy! But I do not inactive. Conducted a counterattack, code named "Find Me", "Do I?". Purpose – to identify the enemy E, find a useful application of the purchase. There was a great outreach. Gradually I began to re-engage occupied territories. Already much less military action and more peaceful outreach. It pleases me. After all, ads is another side – useful. You can learn without the hassle of updates to perfumes and cosmetics, come across a gift idea close, but a lot of useful can be gleaned from advertising. We will be are beyond short-term rash purchases and we subject ourselves advertising! If you liked this article, we recommend that you go at this site where you can find lots of useful information about the nuances of marketing