Boosting Sales

Saturday, 23. April 2011

We consider the remaining course of action. To boost sales, you can do 2 things: 1. Increase the number of customers 2. Increase the average bill (the average amount of purchase). How to get buyers? It's simple: 1.

Increase the number of visitors to the store 2. Increase the percentage of buyers of store visitors 3. Increase the number of repeat purchases to attract new visitors are required to invest in an advertising campaign or specialized stock. Plus: You can increase your sales, if able to attract paying customers. However, the cost per customer acquisition in the current environment may become equal to the charge on the product you are selling, and then you pick up sales and losing profits. In the current conditions necessary to use small low-cost promotions. In general, the way may not be very effective.

Standard rate – lower prices. It is believed that this attracts new visitors to the store. However, visitors attract not lower prices, and the information that the store lowest prices. Ie visitors attracted to stocks that list prices. Advantages and disadvantages of promotions and advertising, see above. However, the decline in prices is working on Another very important factor – the ratio of visitors and shoppers shop. What else affects the way that as many visitors or tourists, "as they are sometimes called, became the buyers? As we have said on this affect the price. Also affect this factor, we can by optimizing the product range, using a matrix "turnover – rate of return" (this one and the following articles). Even at this rate affects the quality of sales and service. What works best seller, the more visitors become customers shop. To keep sales in the money, we can not attract new customers and try to increase the average check, that is, the amount of money the buyer leaves the store. You can do this: 1. Optimize the selection and display of goods in terms of profitability, turnover and the ability of the buyer to find additional or related products. 2. Increase sales of complementary and related products. The effectiveness of these sales is directly dependent on the work of sellers. In most cases, almost any more or less expensive purchase you can sell additional or related products. On average, it can increase sales by 20-25%. Advantages and disadvantages of this method. 3. Actively sell more expensive goods. Unfortunately, salespeople often are unable or unwilling to do so. Advantage of this method is that it increases the turnover and profitability, ie direct impact on profits. So, as we see, most methods of increasing sales associated with increased effectiveness of sales and service. To do this we must: 1. Able to recruit salespeople. 2. Educate sellers. 3. Control vendors. 4. Motivated sellers. 5. Develop sellers. Detail exactly how to do it, we will examine in future articles.

Retail Modern

Friday, 15. April 2011

Experts estimate that the cost of cargo handling at complexes of class "A" for 30-35% lower than in poorly adapted to this low-quality warehouses. Proceeding from this, in many cases it is advantageous to lease tanks in logokompleksah Class A "rather than splurge to service its own store of low quality. But in practice it is not so simple. The fact is that described a variety of warehouse space located on the territory of Russia is very uneven. 75% logistics areas of class "A" and "B" is concentrated in the metropolitan and the North-West regions – key transport hubs of the country. At the same time in most parts of Russia are still prevalent low-quality stocks Class "C" and D, converted from vacant industrial buildings and basements. For service of modern logistics systems that claim to the European level of quality required complex communication infrastructure, which in many regions is in its infancy.

Even in these rapidly developing Russian cities such as Samara, Novosibirsk, Krasnoyarsk, etc., is still a shortage of warehouse space Class "A" and "B". So often the federal and multinational companies coming to the regions, are forced to build their own high-quality logistics terminals to meet their needs. Ubiquitous Retail Modern logistic centers began to be erected in our country largely due to major domestic and foreign retailers. Hundreds of thousands of items of goods (food, electronics and household technology, medicine, clothing and footwear), the special conditions of storage and transportation – all it required new approaches to warehouse logistics.