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NEW – company name * management * contact moving advertising started in the second half of 2009 as a label of new CreCar businesses for means of transport and ambient media – with great success. Now, consistently follows the next step: from creative car GmbH is moving advertising GmbH. Comes a change in company management and the company’s headquarters. Business name and business structure after 20 years as a marketer of taxi advertising 2009 started a new era for creative car. The new label moving advertising enabled the expansion of the range of media in the area of mobile advertising and ambient media. After successful campaigns and promotions, a renaming was the only logical step.

And so the CreCar moving advertising GmbH since April 2010. The offer of moving advertising is divided into divisions of fahrschul media, sports media, promotional media and individuallosungen. The longstanding cooperation partner TAXi AD took over the existing core business, taxi advertising. As a sales person for Like moving advertising, the joint sales partner, the sellmedia GROUP acts taxi advertising. Change in corporate governance not only the company name changed – the former Managing Director, Horst Menden, breaks new ground. After he built the CreCar GmbH and largely determined taxi with the success of the medium, he works consultant in the future as a freelance. He handed over to his former Assistant and right-hand Nicole Braun (26) resigned as CEO. So far, already responsible for the project management of the new label and in all business decisions included, Nicole Braun to 01.04 seamlessly took over the further development of moving advertising as successful ambient and outdoor vendors. New headquarters and contact completes the departure for new tasks the company moved into new premises. The Villa Rhodius in Leverkusen-Schlebusch the new seat of the company can be reached at the following contact data is so since early April: moving advertising GmbH Bergische Landstrasse 82a 51375 Leverkusen phone: 0214 / 330 16 54 3 Fax: 0214 / 330 16 54-7 email: (author: Nicole Braun)

Recently, various publications are increasingly found a mysterious abbreviation EEFL, which bind to bright prospects for illuminated advertising. Let's try to figure out what constitutes a technology EEFL. EEFL is an abbreviation of the English name of lamps External Electrode Fluorescent Lamp, which means' fluorescent lamp with external electrodes. " This underlines the fundamental difference between the lamps EEFL from all previous types of fluorescent lamps, which are used exclusively internal electrodes. The operating principle of fluorescent lamps EEFL based on the emission of light by exciting a plasma, which is located inside the tube lamp, the electric field.

This field formed between the external electrodes, which is not warmed up. EEFL is a new and promising direction in the development of production technology of fluorescent lamps, and their life is about 3 times higher than the term Service of any other fluorescent lamps. The diameter of the tube lamp EEFL is 5 mm or 8 mm (for use in advertising). These compact dimensions allow the use of these lamps in any, even the most confined spaces, such as a narrow room with subway stations and other public places. EEFL lamp can be used inside structures, whose thickness does not exceed 45 mm, differing with the ease of installation. One of the main advantages EEFL lamps is their high cost. Compared with other light sources, these lamps consume approximately 30-60 watts of electricity by 10 units, representing approximately 60% of electricity consumption in other lamps.

In this lamp EEFL exceptionally long life: a term of more than 50,000 hours, which is 5 times longer service life of a fluorescent lamp and 3 times longer service life of any other fluorescent lamps. In all of this during its operation EEFL lamps require virtually no maintenance. When working headlight housing it does not heat up. This is, firstly, fireproof, and secondly, does not lead to deformation of the material to highlight that it used in advertising designs (photographs, film, paper, etc.). Advertising images created by using lamps EEFL, are very bright and colorful, and immediately attracted attention. This has increased the popularity advertising media with lamps EEFL during the various presentations and advertising campaigns, including PR-actions, greatly increasing their effectiveness. Using lamps EEFL is completely safe, because the lamp is protected from high voltage shock effects, abuse, or fire. They are safe in terms of possible electric shock, do not have a negative effect on the eyes man. In addition, the lamp EEFL safe for the environment. All the above advantages lamps EEFL led to wide application in various fields, among which are: interior design room public use (retail space, catering) apartment interior design, advertising promotions of goods and services, lighting of road signs and signs on the roads, in medicine (Backlight screen for viewing images) lights in elevators, in the manufacture of LCD-displays and various types of measuring and test equipment, with lighted structures of large area for different purposes.