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Like arriving to become an expert in pay Rep click and to dominate Google Adwords? If they have decided to venture itself by the world of the paid searches, known in the scope of marketing by Internet like paid search advertising, of insurance will be considering to use the popular tool Google Adwords. All that we have a good idea of how it works marketing and the businesses we know that any model of acquisition of clients or sales by Internet is based on a simple mathematical operation. If they invest a determined amount of money xs will attract a number of visits or potential clients, of who a percentage will buy or generate a conversion. In Google adwords the methodology is the same: Whatever can destine of the gain of each transaction or product sold to their publicity? If I have a product or service that costs $100 dollars and leaves $50 me of gain, that means that I can spend up to $50 dollars in publicity without losing money. If they already have this amount then now they are asked How many visits need to generate each transaction? We say that his website generates a transaction or sale by each 100 visits. Now simply they divide the money destined to the publicity of each sale or transaction between the number of visits that need to obtain a sale or transaction.

We divide $50 dollars between 100 visits, we have 50 cents. This simple one formulates will give the known result them as the cost by allowed visit, this number is the equivalent to whatever can pay by each originating click of adwords. If they pay but of this amount by visit, they ended up losing money instead of to gain it. After to have determined whatever they can pay, will have to look for all the possible key words that their clients can use to find them. They group those words according to its similarity and make sure that the pages where the visits land have excellent content to the key words that is using (Google now applies these rules for adwords). Also he is advisable to try to use several announcements to see what generates more conversions. Finally, most important of a campaign of adwords it is always to evaluate the results.

They eliminate the words that do not produce, readjust its budgets, improve the content of the landing pages; all this will improve the conversion cup. The descriptions of the announcements also must of being optimized to increase the CTR (the percentage of click by looks) that if it gets to be higher than its competition, saved money to him by each click. I hope that this brief article has given a basic idea him than really it matters in Google Adwords and what it is due to take finds before jeopardizing a budget that perhaps does not produce what they were hoping. Original author and source of the article.