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1. THE COACH IS AN AUTHORITY. Now we must tackle the vision contrary to ontological Coaching, i.e. one that proposed the horizontality of the power that binds to the Coach and to the trained. The same one that played with the philosophical theory of Rancier in the ignorant teacher. However, there is another vision of Coaching from which we can consider the figure of the Coach as an authority, even moral.

(1) In this sense, we find relevant to talk about Executive Coaching as the representative more tuned to this philosophy of coaching that you see on the Coach as an authority of some kind. A necessary authority for example, in the moment in which a dynamics of work (new methodologies involving new rules of conduct) should change within the organization. This change in most cases, it is imperative to come directed by a foreign person to the same organization, which is not mediated or accustomed to the old habits of the group. If these changes of systems (2), of working modes, processes of analysis, etc. that appear increasingly more frequently across organization, directly influencing strategies, tactics and objectives of the group, is normal considering that change comes directed by someone who exercises authority.

In this case, you can be the authority of our Coach. A Coach who works on the executives of the company, but at the same time running on the modes of thought and action of the group. One of the main objectives of the Coaching, is producing a change in the mentality of people within an organization. . 2.-EL COACHING search the improvement of the productivity the fundamental reason why an organization with non-profit, or even a human being non-profit, hire an experienced Coach would no doubt, by the need to improve productivity, either the individual or the group. This is clear from the definition of Coaching that gives an author recognized as Withmore.