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The natural process of replacement handsets plunges ecologists in shock. Of particular concern is the fact that almost all vehicles entering the landfill to contain components related to the category of problem. Among them, known for their toxic lead, mercury, chromium and cadmium. However, a conventional plastic (from which the phone is almost 50%), does not decorate the landscape. To the credit of manufacturers, they do not turn a blind eye to the problem. Perhaps the most proactive in this matter took Scandinavians – Nokia and Ericsson. In recent years, they are continuously engaged in research aimed at – creating an environmentally friendly cell phones. (Not to be confused with Facebook!).

Panacea has not yet been found, but some progress is evident. For example, by analogy with the dilapidated old cars or broken pipes are invited to use again: as raw materials, spare parts, etc. This process – recycling – is now receiving increasingly common. At home, Nokia has organized a network of collection points (70), where consumers may choose to return their used their cell phones. To receive a special set of devices out there bins. When the bucket is filled, withdraw the tube and sent to recycling centers recycling. According to employees of Nokia Mobile Phones, these services are now all over the world. In some regions, the Finnish firm is engaged recycling'om themselves, in others – in conjunction with municipal authorities (in the Netherlands, Norway) or industrial unions (in Australia).

Can not do without the funny things. In February 2000, "missionaries" from Nokia reached Singapore. They intended to educate local people about the benefits of recycling. The motto "The future is in your hands, decorate the doors branded wireless stores, called citizens have served their lower tubes in special containers. To the chagrin organizers, Singaporeans did not exercise proper zeal, and even with broken battery parted reluctantly. To spur their consciousness, Nokia asked for help Singapore Zoo. Finnish company had resort to the next trick: a trained otter named Pedro began to throw old cell phones in a bucket of cooked. Apparently, it worked: containers were filled. Nokia and still believes the Singapore experience generally positive.