Trade Online

Wednesday, 23. November 2016

Currently the market of e-commerce(compras por internet) in Colombia, gradually has been consolidated as one of the alternatives available to the Colombians to save in times of crisis. For the fashion industry this may be a new option for independent designers and brands you are looking for non-traditional marketing channels for their creations. Virtual stores, since several years already have positioned themselves in the developed countries as an alternative for buyers to acquire items of all kinds, and receive them easily in the comfort of their homes. In Colombia young designers have found on the internet, a natural channel to offer their creations. Through blogs and pages created in sites like Facebook or MySpace, designers publish photographs of their products and use social networks to reach increasingly more potential buyers who gladly refer your friends the latest discovery in terms of fashion are concerned, thus achieving expand its clients market to people that such never would have had access to their proposals.

Through these pages designers contact with his fans, and can even develop unique designs at the request of interested parties, which fits perfectly with the trend of customizing the styles that has already been deeply rooted in young people around the world and of course, Colombia. But this mechanism that has proven to have some effectiveness and some positive results, is not really the business model that is currently operating in the rest of the world. Big brands have understood the reality of the web as the undeniable future, approaching increasingly to what consumers want, but not only of the products that sold them, but those who sold, i.e. of the brands for several years. There is a medium that will allow to deepen the wishes of consumers as the internet can do.

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