Boosting Sales

Saturday, 23. April 2011

We consider the remaining course of action. To boost sales, you can do 2 things: 1. Increase the number of customers 2. Increase the average bill (the average amount of purchase). How to get buyers? It's simple: 1.

Increase the number of visitors to the store 2. Increase the percentage of buyers of store visitors 3. Increase the number of repeat purchases to attract new visitors are required to invest in an advertising campaign or specialized stock. Plus: You can increase your sales, if able to attract paying customers. However, the cost per customer acquisition in the current environment may become equal to the charge on the product you are selling, and then you pick up sales and losing profits. In the current conditions necessary to use small low-cost promotions. In general, the way may not be very effective.

Standard rate – lower prices. It is believed that this attracts new visitors to the store. However, visitors attract not lower prices, and the information that the store lowest prices. Ie visitors attracted to stocks that list prices. Advantages and disadvantages of promotions and advertising, see above. However, the decline in prices is working on Another very important factor – the ratio of visitors and shoppers shop. What else affects the way that as many visitors or tourists, "as they are sometimes called, became the buyers? As we have said on this affect the price. Also affect this factor, we can by optimizing the product range, using a matrix "turnover – rate of return" (this one and the following articles). Even at this rate affects the quality of sales and service. What works best seller, the more visitors become customers shop. To keep sales in the money, we can not attract new customers and try to increase the average check, that is, the amount of money the buyer leaves the store. You can do this: 1. Optimize the selection and display of goods in terms of profitability, turnover and the ability of the buyer to find additional or related products. 2. Increase sales of complementary and related products. The effectiveness of these sales is directly dependent on the work of sellers. In most cases, almost any more or less expensive purchase you can sell additional or related products. On average, it can increase sales by 20-25%. Advantages and disadvantages of this method. 3. Actively sell more expensive goods. Unfortunately, salespeople often are unable or unwilling to do so. Advantage of this method is that it increases the turnover and profitability, ie direct impact on profits. So, as we see, most methods of increasing sales associated with increased effectiveness of sales and service. To do this we must: 1. Able to recruit salespeople. 2. Educate sellers. 3. Control vendors. 4. Motivated sellers. 5. Develop sellers. Detail exactly how to do it, we will examine in future articles.