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Still, it's only to calm the nerves, emphasizing attention, probably to eliminate stress. The first is taken in the sense Chinese living in the village of Baoding more than a thousand years ago. Then the anti-stress produced in the form of not very large metal balls and used not only to heal nerves, rheumatism, arthritis, but also for relaxation, meditation, relaxation, improvement of coordination functions. Innovative anti-stress can be made in the most varied ways: it may be soft and very cute toys for the 'agony and scutching', hoping to lift self-stimulation, pendulums, to calm the nerves and get together on solving the main tasks in particular, elementary puzzles for relaxation animated figurines to enhance the mood – types of anti-stress can be calculated a few hundred. Consider now the festively-labor factors. Pedpolozhim, you are considered managers of the company and you just really important to congratulate the partners, customers (both permanent and potential) and co-workers for the holiday, as well as nenazoylivo recall its products or services.

For such a case will fit perfectly tea and coffee a couple with a company logo or list of services, business gifts, promotional pens with company logo, branding notebooks and notebooks. Similar proposals may be useful not only during the holidays, but in a regular work mode for the promotion of the company (goods and services). In this case, the manager, PR-manager or person responsible for the advertising company should analyze version orders and manufacturing of decent materials – promotional gifts – it can be desktop calendars, memoholdery, all sorts of photo frames or baseball caps, branded jackets, pens, pocket calendars, folders, receptionists, others. You can find and more expensive promotional gifts such as watches, small wooden jewelry boxes, promotional textiles (from small pads, polo shirts to designer clothes, flags); – souvenirs in the form of brelkovdlya home air fresheners in the car. The most outlandish and daring option: playing cards advertising ideas for 'shirt'. – Gifts that may present a model of your product (example: you are in the supply of fruit, and as an advertising medium order of any small orange material with the logo of your company). Making a good souvenir – it is also a kind of art. If you choose the option with the application of image or text is necessary to track the quality of the layout and approve specified option. This is done so that later there was no disorder and diskusionnyh moments, that is not suitable colors or image was blurred, fuzzy. If you plan to order a large shipment of promotional gifts, business gifts or promotional textiles, the first prototype is worth seeing, and only then passed ahead to complete the production order.

In this context of research, Gil (2006) affirms that it can be classified in bibliographical, experimental and documentary, looking for to guarantee the researcher objetividade in the treatment of the social facts. In this direction, this study it will be used of bibliographical research, developed from consultation in scientific books, magazines, texts, monographs and articles. ' ' The main advantage of the bibliographical research inhabits in the fact to allow to the investigator the covering of a much more ample gamma of phenomena of what it could search diretamente' ' (GIL, 2006 P. 65). It becomes necessary so that referring situations are arisen the studied question and the theoretical recital, as well as justifying the limits and contributions of the research in the content of the work. Polit (2004, p.20) follows affirming that the bibliographical research and ' ' one of the economic forms fastest and to ripen or to deepen a problem of research and through the knowledge of the works already made by outros' '.

Being thus, used correctly it allows the qualification of the research. Exactly being used the bibliographical research for survey of the excellent information for the research, it was used also, for the reach of the objectives, the boarding of the descriptive conclusive research, or only call of descriptive research, that ' ' … is characterized by possessing objective well definite, formal procedures, being structuralized and directed for the solution of problems or evaluation of alternatives of courses of ao&#039 well; ' (POLIT, 2004, P. 23). The descriptive research can be classified in transversal study and longitudinal study.

On the longitudinal study Polit (2004) it informs that this study it only differs from one transversal line because the samples remain the same ones throughout the time, modifying values of these. In this research, it was opted to the transversal study. Beyond the descriptive research, it will be used of the quantitative method to search answers to the problem.

I initiated has some time more a reading deepened of Lacan and those that follow its education (as some they like to be appointed). The difference is very interesting enters the different forms of writing in the diverse schools of psychoanalysis. Freud impressed always me as writer. Possua a domain of the language, had a style at the same time that academic, sufficiently coloquial. A positivista varnish contrasts with the radicalidade of its discoveries.

Freud generally was not mentioned to others, but the psychoanalysis. When it was mentioned to others, generally was to descordar? not that it was rule, but a norm. Melanie Klein was in best of the hypotheses a bad writer, with arduous and demanding texts in relation the Freud. As it investigated the deep a question of the fancy, that by itself points with respect to a difficulty to symbolize itself, some times its texts seem air-tight. But it is interesting to notice that Klein of the beginning is not of the end. If at the beginning it was necessary to place itself as son of Freud, its workmanships of the decade of 50 show one writing much more insurance of itself. Its followers keep the writing style since the decade of 50, but with a much more light air. If in Freud the teorizao was something very important, for the kleinianos the clinical case, the analytical experience, gains a first plan.

Winnicott was faithful its proper theory? a simple writer, of daily words, not worried about its predecessors but about its pairs. He exerted what he called of creative gesture in relation the psychoanalysis. Its texts are cool, vivid, full of hope? very different of the Freud after 1924. Now it comes a writing that I come discovering? the lacaniana. Me it seems that this writing emerges of a structure left for the proper Lacan. It needs to contain the name-do-father, reason that does not pass an only page without citing Freud. For the lacaniana theory, if this did not occur would be a foracluso. It will be that she is this the insistence in if saying follower of the education of Lacan? To mark a estruturante position at least neurotic? Of any form me it seems the writing determinista amongst all? it is not run awayed of its structures. This is a legacy of who namorou for much time the estruturalismo? the repetition.