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Selligent, the specialist in dialogue marketing and campaign management, presented together with CRM providers bowi from 19 to 20 June on the mailingtage in Nuremberg. Nuremberg, June 18, 2013 – highlight is bowis integration of social media features, among first customers already used as a prototype and on the Selligent based technology. The new feature enables a comprehensive and direct integration of social media into CRM systems. In collaboration with the University of Leipzig bowi in the framework of a research project to the SCRM-I (social customer relationship management intelligence) a prototype developed. The technologies of Selligent, which deploys bowi for more than ten years provided the technological basis.

By Selligent supported, the product is used in the meantime successfully as an add-on from different Sandra customers. The core elements of the new social features include smart, statistical and semantic text mining, social media monitoring, and interfaces to all common social media portals. In addition, the tool social covers Media process integration and interactions from. A functional triangle for a consistent brand communication across all channels is formed combining the social features with Selligent Relationshipmanagement and Selligent interactive marketing (SIM). The data resulting from customer or prospective customer interaction via social media can, for example, by SIM to the other communications or be used for campaign generating ideal conditions for a comprehensive and successful communication with the market. The fair (Hall 4, booth 615) is accompanied by Sandra experts from the areas of CRM, xRM, text mining and data protection. Oliver Leister and Dirk Thum Selligent contribute information to the campaign management.

Selligent: Selligent was founded in Belgium in 1990 and is today represented in the Netherlands, France, Luxembourg, Germany, Italy and Spain. Large companies from the sectors of tourism, media & publishing, retail, financial services or entertainment among the over 400 brands such as Europcar, Nestle nutrition, the Westdeutsche Allgemeine Zeitung (WAZ), Thomas Cook or step tone. With Selligent marketing suite it is possible to control optimal advertising pressure across all communication channels efficiently and flexibly.