ARD Video

Thursday, 8. June 2017

Mail order company for shoes in plus sizes launches pioneering ways of customer communication Dorverden (09.09.2010) – effective immediately, the company sends from an own TV Studio. Thus, the store for ladies and men’s shoes in large sizes sets focus on the production of high-quality corporate videos. Whether information about ordering procedures, shipping industry or products: concentrates the young company its sales henceforth on the enormous power of the images as one of the largest shoe stores for special sizes in Europe and is a forward-looking sales way that implement only national TV channel with most modern computer graphics. Managing Director Kay Zimmer his customers on the website of is located in gigantic gleaming backdrop. Dominates the company logo on the white high-gloss pillars; current shoe models by the image run on a giant video screen in the background. What nobody knows: rooms are available only in a large three-dimensional green space.

No gloss, no monitors, no backdrop: Everything comes from State of the art graphic computers. Special feature: While shooting the set is rendered in real time, which means: the moderator is located in the green surroundings, the camera moves and thus automatically also sync the generated background, which at any time can – be modified at your fingertips a live technology, which is used also for channels such as ARD, ZDF, RTL and N24 in the computer. “Our virtual TV Studio is the new central hub for our communications. We produce all content for our websites, video newsletters, video blogs, but also TV commercials for our new TV campaign”, so rooms. Over one year the costly project was planned by around half a million euros; all infrastructures at the company site in Dorverden have been created in only four months. Six new, very specific jobs have been created by the innovative TV Studio. All content is in high definition HD quality from the also local TV production company WECONDA produces.

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