Avis C

Friday, 1. March 2019

For 65 years, it means at Avis ‘We Try Harder’. For 65 years, it says at Avis we try harder. The associated campaign has written in the 1960s marketing history. The anniversary celebrates the car rental together with their customers in the Switzerland with a one-time special offer. 2011 there is a double reason to rejoice: on the one hand, the automobile celebrates its 125th anniversary, on the other hand, celebrate 65 years Avis, Managing Director of Avis Switzerland, Austria and the Czech Republic forward Martin Gruber,. For our customers we have come so a special action a us, to celebrate the last six decades of successful car rental together. We are looking forward to the next exciting 65 years.

Anniversary, Avis has brought the world-famous we try harder campaign that has made marketing history in the 1960s, some display motifs from the archive out. In contrast to traditional campaigns Avis thus wanted to make clear, what sets them apart from the competition: as number 2 on the market, one must particularly hard work and respond to customer needs. The motto is still for all Avis employees and motivates them to give every day full usage. The birthday special small car (Skoda Fabia for example) applies to 65 cars of category and includes the rental at the price of CHF 165.-for a weekend including 650 miles, motor vehicle liability insurance, liability reduction for accidents or theft, registration fee and VAT, available at all locations in the Switzerland so long as stocks. Press contact: Jeannine intermediary Micheli Manager Marketing & direct sales Switzerland, Austria, Czech Republic Avis Autovermietung AG flughofstrasse 61 CH-8152 Glattbrugg telephone: + 41 (0) 44 809 19 33 David Oppenheim Oppenheim & Partner GmbH (Press Office) phone: + 41 (0) 76 577 66 24 about Avis Avis Europe is one of the leading car rental companies in Europe, Africa, the Middle East and Asia. Together with the Avis Budget Group has worldwide over 5 000 rental stations in over 160 countries.

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